World Cup Viewing to Create Three Times More Internet Traffic than a Month of Internet Usage in Brazil

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Cisco Study Predicts Annual Internet Traffic will grow more than 20 Percent by 2018. Ultra-HD/4K Adoption and M2M Technologies Including Smart Cars are among Key Growth Drivers.Internet Traffic In the Middle East and Africa Set to Grow 41% Annually From 2013 to 2018

According to the latest Cisco® Visual Networking Index™ Global Forecast and Service Adoption for 2013 to 2018, global Internet Protocol (IP) traffic will increase nearly three-fold over the next four years due to more Internet users and devices, faster broadband speeds and more video viewing. The Middle East and Africa (MEA) region continues to be the fastest-growing IP traffic region from 2013 – 2018 with five-fold growth and a 38-percent CAGR.

Our first Cisco Visual Networking Index (VNI) nine years ago established the zettabyte as a major milestone for global IP traffic. Today, we are firmly in the ‘Zettabyte Era’ and witnessing incredible innovations and shifts in the industry. The reality of the Internet of Everything (IoE), the increasing demand for network mobility, and the emergence of 4K video are among the key trends highlighted in this year’s forecast that represent significant opportunities for service providers in East Africa”. By Sabrina Dar, General Manager, Cisco East Africa.

The Cisco VNI Global Forecast and Service Adoption for 2013 to 2018 rely upon independent analyst forecasts and real-world mobile data-usage studies. Upon this foundation are layered Cisco’s own estimates for global IP traffic and service adoption.

A detailed methodology description is included in the complete report can be found here Cisco VNI Global Mobile Data Traffic Forecast.This updated Cisco VNI Forecast includes global fixed IP traffic growth and service adoption trends.

“Source: Cisco Visual Networking Index Global IP Traffic Forecast and Service Adoption, 2013-2018.”